Patient Experience
One of the best books I read in 2017 is Patients Come
Second: Leading Change by Changing the Way You Lead, by Paul Spiegelman and
Britt Berrett. In the first chapter, the authors talk about the patient
experience.
“What does ‘patient experience’ mean, anyway? A group of
patient experience leaders across the country, whose research was sponsored by
The Beryl Institute, coined the following definition of patient experience:
‘The sum of all interactions, shaped by an organization’s culture, that
influence patient perception across the continuum of care.’ Here is a less
MBA-like explanation: The patient experience centers around the story you tell
your spouse when you get home from your appointment. Nobody comes home after a
surgery saying, ‘Man, that was the best suturing I’ve ever seen!’ or, ‘Sweet,
they took out the correct kidney!’ Instead, we talk about the people who took
care of us, the ones who coordinated the whole procedure – everyone from the
receptionist to the nurses to the surgeon. And we don’t just tell these stories
around the dinner table. We share our experiences through conversations with
friends and colleagues and via social media sites like Facebook and Twitter.”
What stories are being created by the people on your team?
What are the experiences that our patients are telling their families and
friends when they get home about their interactions with the people you serve?
Action
Ask your team regularly how they can create “above and
beyond” moments for the people they serve. Encourage them to do the little
things that enhance the patient experience, that create positive stories.
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